December 27, 2023
A cherry donation kiosk screen dedicated to Yanolja executives and employees
Blockchain donation platform Cherry has launched a donation page exclusively for executives and employees in cooperation with domestic leisure platform Yanolja.
The donation page for executives and employees of the Cherry Donation Platform was created by supporting apps and the web so that Yanolja's executives and employees can easily donate whenever and wherever they have a mobile phone. In addition, the Cherry Donation Kiosk, a donation-only kiosk, was installed at Yanolja's office building to further increase the accessibility of donations so that executives and employees can naturally donate through the kiosk while going back and forth from the office building so that anyone can participate easily.
Through this donation campaign, Yanolja has raised a total of 204.5 million won, and the entire donation will be used for travel support projects to strengthen the relationship between families suffering from the disease, as well as medical expenses such as hematopoietic stem cell transplantation for children with cancer. In addition, 100 tickets for family musical performances will be given to patients' families to ease psychological anxiety caused by long-term treatment.
CEO Cherry Lee Soo-jung said, "We want to create a positive impact along with the spread of the donation culture through the employee donation project and kiosk donation with Yanolja. Starting with Yanolja, we will lead more companies to participate in donations and create social values together."
Meanwhile, Cherry is the first blockchain-based donation platform in Korea that was launched in 2019. It has promoted more than 1,900 campaigns with 380 donation organizations and raised more than 11 billion won. Cherry is seeking sustainable development through cooperation with companies that further promote a donation culture within the organization and emphasize social responsibility through new donation models such as kiosk donations.