Blockchain charity platform CHERRY achieves 5 billion won in cumulative donations
E4Net’s CHERRY Charity Platform, surpassed 5 billion won in 4 months after reaching 4 billion won
Cooperation with companies practicing ESG management is a major driving force for growth
<Photo> CHERRY Charity Platform has achieved the cumulative donation amount of 5 billion won in 4 months after reaching 4 billion won. / Photo courtesy by E4net Co., Ltd.
CHERRY, Korea’s first blockchain-based charity platform developed and operated by IT company E4Net Co., Ltd. (CEO Lee Sujeong), achieved a cumulative donation amount of KRW 5 billion in 2 years and 10 months. As of September 26, a total of 296 organizations conducted 1,421 donation campaigns through CHERRY, and the cumulative number of donations exceeded 76,314.
CHERRY's amount of donations is impressive in that it remains accelerating. CHERRY was officially launched in December 2019 and reached 4 billion won at a rapid pace after achieving a cumulative sponsorship amount of 1 billion won at the end of February last year. This is a noteworthy figure considering that summer is usually the off-season for donations.
One of CHERRY's growth drivers is cooperation with companies. Hana Bank signed a business agreement with the CHERRY Charity Platform and opened a sharing (donation) service on the 'Aibuja' app, and the Korea Software Industry Association encouraged member companies to participate in CHERRY's donation campaign, resulting in a fundraising performance that exceeded 160% of the goal.
BC Card introduced three campaigns on CHERRY platform that executives and employees can participate in in celebration of Chuseok. In the case of Eastsoft, since the end of last year, CHERRY advertisements have been posted free of charge in the 'Alyak' vaccine program, and more than 30,000 people visit CHERRY platform every month, contributing to the vitalization of donation culture.
On the other hand, CHERRY, as a charity platform, is holding a ticket giveaway event to give pleasure to donors who participate in sharing, and is preparing various giveaway events.